Street beautification and improvement are needed to upgrade the visual image of the area, establish a sense of continuity to overcome the visual fragmentation, which currently exists, and improve the traffic flow. Elements of the street beautification program are as follows:

1. State Street

In conjunction with the State of Oregon Department of Transportation, this project would improve the traffic flow and signalization, along with the planting of street trees for the entire length within the Redevelopment Area, and the placement of landscaped medians wherever possible.

2. "A" Avenue

"A" Avenue should have landscaped medians where possible to soften the perceived barrier, which this very wide street creates between two main commercial areas of the East End. The left-turn system should be analyzed in relation to traffic flow, including circulation through residential areas and the use of alleys. The traffic signal system should be analyzed for possible improvements. Possible sidewalk extensions at the corners will serve to reduce the walking distance across the street, and possible special paving at crosswalks will assist in improving the visual and psychological connection between the two sides of the street.

3. Sidewalks

Sidewalks should be provided throughout the district and existing sidewalks improved where
necessary.

4. Undergrounding Utilities

The undergrounding of overhead utilities on State Street, "A" Avenue and "B" Avenue should be accomplished.

5. Pedestrian and Visual Amenities

Street trees, street furniture, handicapped curb cuts, distinctive street name signs, directory signage, bicycle racks, streetlights and other pedestrian amenities should be provided throughout the area. Alternative pedestrian circulation patterns should be developed when the vacation of alleys or streets is considered to assist development.